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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
Altricia began her career as a tied agent in 1998, dedicating 16 years to life insurance advisory and establishing a solid foundation in Financial Planning. Recognizing that offering only a single insurer’s products limited client options, she sought a more comprehensive approach to better serve clients' needs. This led her to join Financial Alliance in 2014.
Since then, Altricia has spent the past decade refining her expertise on an independent platform, where she provides unbiased, market-wide insights and solutions tailored to client-focused financial planning. With over 20 years of experience, Altricia now serves as a Financial Advisory Director, mentoring Financial Consultants and Managers. She supports them in developing solutions in risk management, wealth building, retirement, and investment planning, with a tailored approach for both retail and high-net-worth clients.
A firm believer in staying current with industry trends, Altricia leverages the support of Financial Alliance’s robust ecosystem and advanced tools to deliver the highest level of service. She is passionate about making a meaningful impact and invites like-minded individuals or advisors interested in collaboration to connect and explore potential partnerships in financial planning.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Soh Bee Ling Altricia could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.