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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
As a Certified Financial Planner with over 18 years of experience, I’ve dedicated my career to guiding high-net-worth individuals and families towards a state of “Soul Wealthy” – a life lived with financial freedom and purpose. My journey began with a deep understanding of the anxieties that keep successful individuals awake at night: concerns about retirement security, legacy and ensuring a prosperous future for loved ones.
I believe in a holistic approach to financial planning, going beyond simply managing investments. I focus on building strong client relationships, deeply understanding their unique aspirations, and tailoring strategies that align with their values and long-term goals. Whether it’s navigating complex estate plans, optimizing cash flow, or ensuring a smooth transition of wealth across generations, I provide personalized guidance with empathy and unwavering support.
My passion lies in empowering clients to make informed decisions, achieve their financial goals, and live a life of purpose and fulfillment. I am committed to helping you build a secure financial future for yourself and your family, ensuring that your legacy endures for generations to come.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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