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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
Back in 2016, I was about to be enlisted in the Military and I thought it would be a good idea to start saving money.
I met up with a few agents from reputable insurance companies, they all presented very well and I was almost sold on the spot several times. However, each time the meeting ended, I thought to myself...
"If Company A can offer me XX product, what can Company B offer to me?"
"This will take forever if I were to meet 10 different agents from 10 different insurance companies..."
"Wouldn't it be good if there was a company that offers a One-Stop Service that could provide a comparison across the nation?"
That was when, I chanced upon Independent Financial Advisory.
My then advisor turned mentor, presented an excel comparison table that comprises of 6-8 companies and shared with me the features of each product.
"If you are looking for higher returns, company A is the best. If you are looking for flexibility, you can go for company B...."
And this was exactly what I was looking for!
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Fast-forward today, I am truly blessed and motivated as I'm able to "pay-it-forward" to my clients!
Being in the Largest Financial Advisory Firm in Singapore, it is a One-Stop Service that provides a platform which comprises a wide range of solutions with multiple business partners.
Not being tied to a particular company/partner, we have the freedom of giving Unbiased advice and to give the Value-add that our clients deserve!
I'd like to say this to all my valued clients & prospective clients -
YOU are my boss, I work for YOU and YOUR INTEREST is my top priority!
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Daryl Woon Chen Fu could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.