Discover how independent advice can help you go further and reach your dreams sooner.
Learn More
Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
Hello! I’m a dedicated financial coach with a passion for guiding clients toward a more empowered financial future. My mission is to simplify financial complexities and help individuals right-size their resources, enabling them to explore more choices in life. Ultimately, I aim to empower you to design a life that revolves around your passions, not just your paycheck.
As an independent financial advisor with over 12 years of international banking and financial services experience, I deliver tailored, unbiased holistic advice that truly reflects my clients’ life goals. I believe in building lasting relationships, walking alongside my clients through their financial journeys, and prioritizing their best interests at every step.
In addition to my advisory work, I am fueled by a commitment to enhance financial literacy, especially among underrepresented individuals. Through engaging education and thoughtful writing, I strive to make financial knowledge accessible to all. As a Life Coach and the founder of minimalistinthecity.com, I promote the principles of minimalism and financial independence, helping people discover how decluttering can lead to a more meaningful and purpose-driven life.
I am also actively involved in the digital finance space, contributing to platforms like CPF, The Financial Coconut, and iFast, where I share insights and promote financial wellness. I wholeheartedly believe in "living a simple and meaningful life," where you can achieve your ikigai and financial success in ways that resonate with who you are.
Outside of my professional pursuits, I'm a family man who thrives on adventures in nature. I'm currently aspiring to scale Mt. Kilimanjaro and trek across Patagonia—exploring the world is one of my greatest joys!
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with David Wu could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.