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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
Hi, I’m Esther!
I’m passionate about helping people make sense of their finances and achieve their goals. I believe that understanding and managing your finances can be empowering—not overwhelming. My goal is to make financial planning approachable, personalised, and, dare I say it, even enjoyable.
Whether it’s planning for retirement, saving for a big milestone, or just getting a handle on day-to-day budgeting, I’m here to help you make informed decisions that align with your values and priorities. I pride myself on building long-term relationships with my clients based on trust, transparency, and a genuine commitment to their financial journey.
I know that everyone’s journey is unique, so I focus on creating plans that are tailored to your specific needs and aspirations. My greatest accomplishment and joy is seeing my clients able to retire comfortably with different sources of passive income, after journeying with them through the years.
When I’m not crunching numbers or looking at the market, you’ll probably find me tending to my garden or on the hunt for good food in Singapore. I’m always up for a conversation, so feel free to reach out—I’d love to hear your story and see how we can work together to build a secure, confident financial future for you.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Esther Chew could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.