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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
You know, I've always been a numbers person. Maybe it's because I'm an engineer by training. That analytical side of me is exactly what I bring to the table when it comes to financial planning. I don't just look at the surface; I dig deep, analyze the data, and make sure every piece of the puzzle fits together perfectly. It's how I ensure my clients get the best possible outcomes.
My journey to becoming a financial advisor wasn't a straight line. I actually started in insurance, spending over 17 years helping people protect what they'd worked for. But I realized I wanted to do more. I wanted a platform that allows me to access a wider range of product from multiple channels to optimize my clients' portfolios. Deriving the most value for each premuim dollar becomes a reality. That's what led me to where I am today, and since 2005, I've been laser-focused on helping people like me – pre-retirees, retirees, and others – build wealth, protect what they've earned, and create reliable income streams.
What really sets me apart, though, is how much I care. I treat every client like family. I listen to your concerns, understand your goals, and then create a personalized plan that reflects your unique values. No cookie-cutter solutions here. And I'm always upfront and transparent – you'll understand every step of the process. If you're looking for a financial advisor who's both an expert and someone you can truly trust, let's talk. I'd love to hear your story and see how I can help you achieve your financial dreams.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Francis Hoan could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.