Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Woon Guo Dong, CFA

Consultant

About Woon Guo Dong, CFA

Having at least 8 years in the Finance Industry across different players (in institutions dealing with Brokerage, Asset Management and Trust Banking), I aim to use my knowledge and perspectives to guide clients towards their life aspirations by providing quality wealth strategies and implementations within my scope of competence. #PeopleFirstJourney

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Woon Guo Dong, CFA

An in-depth insurance portfolio review with Woon Guo Dong, CFA could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.