Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Harrison Wee Zharn Yao

Senior Financial Consultant

About Harrison Wee Zharn Yao

My journey to financial advisory is a bit different. As a former Aircraft Engineer in Singapore, I understand the critical importance of meticulous planning and execution. This background instilled in me the value of structured systems and strategic thinking – principles I now apply to help busy professionals, young working individuals, and families across Singapore achieve their financial goals with confidence. I made the transition from a technical field driven by a passion to help others navigate the complexities of personal finance and build lasting financial security.

With over 3 years as a licensed Financial Adviser Representative at Financial Alliance, I focus on simplifying the often-confusing world of finance. I pride myself on listening intently to your unique circumstances and translating complex financial jargon into clear, actionable steps. My experience includes helping business owners and working professionals grow and protect their wealth through comprehensive investment, insurance, cash flow, personal finance, and legacy planning. I provide clear summaries of your financial documents, ensuring you have a complete and understandable picture of your current financial standing.

I understand the financial pressures of living in Singapore. That's why I developed my unique "Quantum framework" – a practical approach designed to help you overcome the rising cost of living and achieve financial freedom. Through a free 1-on-1 consultation, I can show you how to create an effective budget, invest strategically, and potentially achieve early retirement without needing a massive amount of capital. Let's work together to build your financial future and help you reach your financial aspirations.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Harrison Wee Zharn Yao

An in-depth insurance portfolio review with Harrison Wee Zharn Yao could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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