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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
“The sweetest satisfaction lies not in climbing your own Everest, but in helping others climb theirs” by Max Lucado resonates with me.
I've spent the last 10 years helping young families in Singapore build a secure financial future. My background as an optometrist instilled in me a keen eye for detail and a passion for educating others – skills I now apply to helping my clients navigate the complexities of financial planning. I carefully analyze your unique situation, identify potential roadblocks, and create a tailored plan to achieve your goals.
I believe in building long-term relationships, growing with my clients through every stage of life. One of my most rewarding experiences involved guiding a young client, just starting her career, through her journey to first-time homeownership, marriage, and the arrival of her two children. Together, we established a strong insurance foundation, planned for her children's education, and secured her family’s future, allowing her to focus on what truly mattered.
My commitment to excellence is reflected in my credentials as an Associate Financial Consultant, Certified Islamic Wealth Advisor, and a consistent recipient of the Financial Alliance Quality Class award for the last 7 years and MDRT membership since 2023. I'm here to empower you to make informed financial decisions, so you can focus on building the life you envision.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Jillinda Hoan could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.