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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
Having been in the financial planning industry since 2008, this is what I know, have been doing, and will always do.
Throughout my decade-long experience as an insurance professional during the initial years of my career and now as an independent financial advisor representative, I have served more than 400 clients and corporate professionals. As I continue to grow professionally as a financial advisory practitioner, I have also embraced new roles as a wife and mother to two young children. Understanding the value of time for my clients and their families, my business focuses on helping busy professionals protect what matters to them so they can spend more time with their loved ones.
The era of digitalisation presents a situation of digital overload, with an overwhelming amount of information readily available online. With so much information out there, how does one sift through the endless and ever-expanding data to make relevant financial decisions to achieve their goals? This is where I step in to cut through the noise and distraction, analyzing and presenting information in a way that is clear, concise, and tailored to meet the specific needs of my clients.
Beyond helping my clients achieve their financial freedom and goals, I have another passion—rock climbing. I’ve been engaged in this activity for even longer than my professional career. Rock climbing is not just a hobby but a metaphor for my professional approach: strategic planning, precise execution, and unwavering focus on reaching the top (goal).
My Qualification:
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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