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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
With over 8 years of experience as a licensed Financial Advisor and Certified Associate Wealth Planner (AWP), I specialize in helping senior management and professionals navigate the complexities of personal finance. My background in psychology enables me to understand your unique needs and goals, building strong relationships that allow me to provide personalized, unbiased advice that truly resonates with you.
I take a holistic approach to wealth management, ensuring that your financial plan isn’t just about numbers—it’s about aligning your financial strategy with your broader life goals. Whether you’re planning for retirement, funding your children's education, or optimizing your portfolio, I provide tailored solutions designed to maximize your resources, minimize your risks, and prepare for the future with confidence.
My clients trust me as their go-to advisor for everything from insurance planning to estate management. I’m dedicated to making the financial planning process clear, actionable, and stress-free. From the first meeting to ongoing support, I focus on helping you understand your current financial position, set meaningful goals, and create a road map that brings those goals to life. With multiple MDRT qualifications and a consistent track record of industry awards, I’m dedicated to walking alongside you in your financial journey, helping you create lasting wealth and security, so you can focus on what truly matters—living a fulfilling life with confidence and peace of mind for both you and your family.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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