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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
My passion for financial and insurance planning started when I was diagnosed with a lifelong medical condition at the age of 18. Though under control, I was not eligible to get most insurance covers. After graduating from college, I took the path less travelled and stepped into the financial planning career, advocating proper insurance cover that I myself did not have the privilege to get.
After an initial 3 years in Great Eastern Life Assurance, I now serve my clients from Financial Alliance Pte Ltd, a Licensed and Independent Financial Advisor, so that I can help clients get the best cover in terms of price, benefits and support.
This in turns fit into the larger picture of Financial Planning, where we plan our finances for 3 scenarios:
My mission is to transform the way people look at Financial Planning and our industry, as a professional and meaningful service that one should engage in their lifetime.
I am also specialized in Home Insurance (against fire and other hazards) and I have recently appeared on Channel News Asia's Talking Point where I talk about Home Insurance
Talking Point - Is My Home A Fire Risk
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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