Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Ng Sheau Yng 吴小莹

Senior Financial Consultant

About Ng Sheau Yng 吴小莹

After experiencing the transformative impact of financial planning, I transitioned from accounting into a financial advisory career. My mission now is to support busy accounting professionals in building a secure and prosperous financial future. I understand the unique challenges and demands of your career and am here to help you balance them with long-term financial security.

With the support of Singapore's largest independent financial advisory firm, I prioritize building relationships that go beyond transactions. I make it my priority to understand each client's financial goals in depth, creating tailored solutions that respect their time and knowledge.

How I Can Help Professionals
Risk Management with Expertise: Accountants know the importance of risk mitigation. I apply that same rigor to ensure your personal wealth is protected, helping you identify and manage financial risks to safeguard your assets.

Tax-Efficient Savings Optimization: With a focus on tax efficiency, I craft strategies that maximize your savings potential without complicating your financial situation. As an accountant, you’ll appreciate the fine-tuned approach I take to minimize tax burdens and grow your wealth.

Income Streams for Sustainable Wealth: Building stable, passive income streams is key to a comfortable retirement. I develop strategies that work alongside your goals to create reliable income, letting you focus on your career now while securing financial stability for the future.
Let’s Secure Your Future Together
If you’re ready to start planning for a secure, fulfilling retirement, let’s connect today. I look forward to helping you build a strategy that aligns with both your professional life and personal aspirations.

💡 在我担任会计的15年里,我从未认真审视过我的保险政策,直到我遇到了一位出色的经理。他不仅帮助我审查了现有的保险政策,还让我节省了保险费,增强了保障。通过这次经历,我意识到定期审查保险是多么重要!现在,我希望帮助更多的人实现同样的目标,甚至创造额外的被动收入!如果你也在寻找更好的保障和投资方案,不妨考虑一下哦!✨

 

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Ng Sheau Yng 吴小莹

An in-depth insurance portfolio review with Ng Sheau Yng 吴小莹 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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