Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Shannon Chew

Senior Wealth Consultant

About Shannon Chew

I believe it is never too early to start planning for retirement. This has been my belief since I started working in the financial services industry more than 6 years ago.

Being in the sandwich generation has compelled me to take charge of my finances and plan for my retirement early. A good 95% of people I’ve met are sandwiched between supporting their parents and supporting their own families.

Our parents and the generation before them didn’t have the privilege or additional resources to plan for their retirement. Growing up amidst the rapid urbanisation of Singapore, our parents poured whatever remaining resources into their children. Sandwiched between our grandparents and us, our parents grew up struggling to support their parents, the ever-increasing utility bills and the preposterous $5 steamed chicken rice— You get my drift, the cost of living is rising faster than our pay raise.

Here’s the issue, Singapore’s extraordinary economic performance is proving harder and harder to sustain. It’s no doubt our next generation might be forking out $1M for a HDB property sooner than we expect. Our kids would be under immense pressure to keep up with rising property, healthcare and living costs. Supporting us might prove to be a challenge for them.

My point is—the strain on our next generation and the strain on ourselves can be managed if we plan our retirement early. The biggest upside to planning early is a longer time horizon, which leads to higher compound interest for our money, which ultimately leads to a larger retirement pool. Let’s all start planning for our retirement as early as 21 years old and put an end to the sandwich generation.

With 6 years of experience in this industry, I know very well there is no 1 size fits all solution for everybody. this is especially why I take pride in tailoring bespoke financial plans for all my clients based on their needs. I believe in being with my client at every step of the way.

It all begins with the first step. Financial planning is a dynamic process that demands timely attention and review. Click 'Contact Me' at the top right-hand corner for a chat about your favourite Netflix series, most hated Kardashian member or simply talk about my favourite subject—finances.

Hoping to hear from you!

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Shannon Chew

An in-depth insurance portfolio review with Shannon Chew could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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