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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
From the age of 5, my childhood ambition was to become a teacher. After seven fulfilling years of shaping young minds and instilling values in primary school children, I transitioned into the finance industry. Despite the change, my core belief in education remains unwavering, now focused on the realm of FINANCIAL EDUCATION.
Seeking a happy life is a universal pursuit, often manifesting in our work, relationships, health, and wealth. This quest frequently involves decision-making, guided by fundamental questions:
Reflecting on these questions has been pivotal in my own decision-making journey and has guided many clients, who have become good friends, over my 13-year career in this financial planning journey.
Financial planning extends far beyond the realm of the wealthy; it's not merely about calculations or product comparisons, tasks easily handled by robo-advisors. True financial planning begins with a reflective journey, where we delve into your dreams and aspirations, setting meaningful goals. Only then do we assess your current financial standing, manage your finances, and craft a plan to realize those aspirations.
If this resonates with you, let's connect to make decisions together that your future self will truly appreciate.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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