Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Tiffany Tay (AWP, AEPP)

Senior Financial Consultant

About Tiffany Tay (AWP, AEPP)

Biblical Financial Stewardship for Singaporean Christians & Global Believers

Aligning CPF, Investments & Generosity with God's Word | MAS-Licensed Advisor

Your Trusted Christian Financial Advisor in Singapore

For believers building faithful wealth and missionaries managing cross-border finances

For Global Workers & Cross-Cultural Christians

  • Navigate international finance systems without compromising biblical values
  • Solve cross-border tax/titling challenges while maintaining tithing
  • Build ethical, portable investment portfolios for uncertain callings

For Singaporean Christian Families

  • Optimize CPF/SRS as an act of stewardship (SA shielding, OA investments)
  • Invest in biblically-aligned SGX stocks and ETFs
  • Create debt-free plans to fund generosity and missions

Why Choose a Christian Financial Advisor?

Bridging my Graduate Diploma in Intercultural Studies with MAS-licensed expertise

✅ Faith-Integrated Financial Planning

  • Avoid gambling/alcohol stocks (e.g., Genting, ThaiBev)
  • CPF strategies that honor both retirement and giving goals

✅ Cross-Cultural Money Wisdom

  • Special understanding of missionary and expat financial challenges
  • Solutions for tithing while overseas or between countries

✅ Regulation-Compliant Stewardship

  • Clear fee disclosure to maintain integrity
  • MAS-approved advice grounded in biblical values

My Commitment to You

"With my unique background in both missions and finance, I help you manage God's resources His way - rejecting greed, embracing radical generosity. If a product doesn't serve your faith, I'll be the first to say no."

Beyond Financial Advice

When not analyzing CPF rules or ethical REITs, I'll be researching how Asian churches practice stewardship (my missions thesis!) or hosting simple fellowship meals at home - because true wealth is measured in faithfulness.

Free Resource:

📥 Download "5 Biblical Money Secrets Every Singaporean Christian Should Know

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Tiffany Tay (AWP, AEPP)

An in-depth insurance portfolio review with Tiffany Tay (AWP, AEPP) could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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