Independent means

Discover how independent advice can help you go further and reach your dreams sooner.

Learn More

Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
Image
financial alliance logo

Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Lee Wei Ying

Consultant, Financial Advisory

About Lee Wei Ying

Hi 👋, I'm Wei Ying, a financial strategist based in Singapore.

With over 20 years of experience in senior finance roles and running my own business, I simplify complex financial decisions and align your goals with strategies that deliver real results.

For Business Owners

As a business owner, I know the challenges of balancing growth with personal financial security. With expertise in accounting, tax, and grants, I partner with SME owners to:

  • Safeguard your business from financial risks
  • Plan for steady growth and long-term success
  • Ensure smooth wealth transfer to your family

I integrate your business success with personal financial goals to help your wealth grow for future generations.

For Individuals

Financial independence means living life on your terms. I help you achieve this through holistic planning and disciplined investing. Together, we’ll:

  • Retire 10 to 15 years earlier than planned
  • Protect your income and assets
  • Build a lasting legacy
  • Plan effective wealth transfer

Every plan is tailored to your unique goals, giving you clarity and confidence in your financial future.

Why Work with Me?

  • Proven Expertise: Over 20 years in finance and business means I understand both SME and individual needs.
  • Tailored Solutions: Each plan is customized for your goals, whether it's early retirement, income protection, or building a legacy.
  • Disciplined Strategy: Partnering with an expert team, I navigate market volatility using trigger-point investing to keep your portfolio on track.
  • Holistic Focus: I connect your business, personal, and legacy goals, creating strategies that work for your life.

Let’s Connect

If you're ready to explore strategies for early retirement, income protection, or legacy planning, let’s connect. I’m here to help you achieve your financial goals today.

我为您的企业财富保驾护航,传承至未来世代 / 我协助您提前退休(10-15年)

📅Book a strategy call today or reach out via weiying@fapl.sg or LinkedIn.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Lee Wei Ying

An in-depth insurance portfolio review with Lee Wei Ying could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



chooseindependent.fa.com.sgchooseindependent.fa.com.sg