AIA Centurion PA

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Comprehensive Protection for Physical and Mental Health

 

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Soh Bee Ling Altricia

Financial Advisory Director

About Soh Bee Ling Altricia

Altricia began her financial advisory career in 1998 as a tied agent, spending 16 years helping clients with life insurance and wealth protection. Wanting to offer a broader range of solutions, she joined Financial Alliance in 2014, transitioning to a versatile  platform to provide unbiased, market-wide advice.

Now a Financial Advisory Director with over 20 years of experience, Altricia mentors Financial Consultants and Managers, guiding them in risk management, wealth building, retirement, and investment strategies. She leverages Financial Alliance’s robust ecosystem and advanced tools to deliver top-tier service to clients, from retail to high-net-worth individuals.

Passionate about making a meaningful impact, Altricia welcomes connections with like-minded professionals and advisors looking to collaborate. Let’s explore new opportunities in wealth management together!

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.