AIA Centurion PA

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Lim Chonghan Caleb

Associate Wealth Advisory Director

About Lim Chonghan Caleb

With more than 16 years experience as an independent financial adviser, I have amassed a wealth of knowledge and experience in a wide range of financial products and strategies. This allows me to provide comprehensive financial planning and advice to my clients.

With years of experience working with clients, I am well-equipped to take a holistic approach to financial planning. I understand that my clients' financial situations are unique and take the time to create customized solutions that take into account their entire financial situation and long-term goals.

Having worked with a diverse range of clients over the years, I pride myself on providing tailored solutions to meet individual needs and goals. My advice is never generic, but always customized to the specific situation of each client.

With a successful track record spanning over 15 years, I have helped numerous clients achieve their financial goals and overcome complex financial challenges. My proven track record speaks for itself, and I am confident that I can help you too.

Over the years, I have built a network of strong relationships with other financial professionals. This network provides additional resources and insights that can benefit my clients. You can trust that I have the knowledge and experience needed to help you achieve financial success.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.