AIA Centurion PA

Enjoy the peace of mind from protection can bring - especially during your golden years.


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Comprehensive Protection for Physical and Mental Health

 

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Esther Chew

Financial Advisory Manager (AFP, AWP, MDRT)

About Esther Chew

When I first decided on this career in 2013, it was because I had financial planning needs but there was no one whom I knew and trusted that was able to help me. For me, I needed someone that I really trusted to handle something so sensitive like my finances. Therefore, I fully understand how my clients feel when they entrust their financial planning needs to me, I want to give them the best experience possible.

Fast forward to today, one of my main goals is to be that trusted advisor whom my clients can turn to. Trust is something that I treasure the most from my clients.

 

 

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.