AIA Centurion PA

Enjoy the peace of mind from protection can bring - especially during your golden years.


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Comprehensive Protection for Physical and Mental Health

 

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Winston Khoo Wei Sern

Senior Financial Advisory Manager

About Winston Khoo Wei Sern

Helping people enjoy life and grow their income by managing their finances, insurance + investments

I believe in the art of keeping things simple, especially finances.

After more than a decade of working within the financial sector, I’ve learned the best way to approach life and finance is to enjoy everyday pleasures and to take easy steps to manage and grow finances – whether its insurance plans, finding a suitable mortgage loan, or putting together an investment portfolio.
With a degree in IT, a background in banking, and a passion for connecting with people, my approach to wealth management is equally personal, practical, and high-tech.
I believe in being honest and helpful at all times, and leveraging technology to streamline the process. I work with people on what they are comfortable with rather than pushing an agenda.

It comes down to helping people reach their financial goals, whether it's buying a house, planning for retirement, making sure they’re protected from events beyond their control, getting into the property market, or making sure they protect their wealth.

While I’m not advising, you can find me taking photos, traveling, and appreciating the simple things on Instagram.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.