AIA Centurion PA

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Pang Zhe Liang

Financial Advisory Manager

About Pang Zhe Liang

After working in the insurance industry for over a decade, I know the difference between what an insurer wants and what a client needs. As a result, I decided to switch from working for a tied Agency Force to representing my clients at the largest Independent Financial Advisory (IFA) firm in Singapore. After all, I believe that to be respected in the financial services industry, I am obliged to provide responsible financial advisory services to my clients.

In order to keep my belief in check, I remained disciplined to set high standards for myself, reviewing my work system constantly to ensure that my clients received proper attention from me. By and large, I live with an open mind to sign up for finance and insurance related courses to improve my knowledge and to hone my skills.

At the same time, I also write content on estate planning and financial planning in Singapore to help you make that tough decision. As the saying goes, a poor financial decision is hard to forget. Therefore, I strive towards raising public awareness whenever possible. Click here to check out my blog and you may find articles that pique your interest.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.