Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Choose

Discover how quality advice can help you go further and reach your dreams sooner.

Learn More
 
 
Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Francis Hoan

Financial Advisory Director

About Francis Hoan

You know, I've always been a numbers person. Maybe it's because I'm an engineer by training. That analytical side of me is exactly what I bring to the table when it comes to financial planning. I don't just look at the surface; I dig deep, analyze the data, and make sure every piece of the puzzle fits together perfectly. It's how I ensure my clients get the best possible outcomes.

My journey to becoming a financial advisor wasn't a straight line. I actually started in insurance, spending over 17 years helping people protect what they'd worked for. But I realized I wanted to do more. I wanted a platform that allows me to access a wider range of product from multiple channels to optimize my clients' portfolios. Deriving the most value for each premuim dollar becomes a reality.  That's what led me to where I am today, and since 2005, I've been laser-focused on helping people like me – pre-retirees, retirees, and others – build wealth, protect what they've earned, and create reliable income streams.

What really sets me apart, though, is how much I care. I treat every client like family. I listen to your concerns, understand your goals, and then create a personalized plan that reflects your unique values. No cookie-cutter solutions here. And I'm always upfront and transparent – you'll understand every step of the process. If you're looking for a financial advisor who's both an expert and someone you can truly trust, let's talk. I'd love to hear your story and see how I can help you achieve your financial dreams.

Quality that Makes a Difference

Testimonials from Clients

  • “I have known Francis for almost 30 years, both as a friend and as my Financial Planner. I have trusted Franics to advice me on all of mine personal financial needs including insurance and retirement planning. Francis is a honest and trust-worthy person. He is diligent in his work and is very knowledgeable. He seeks to establish long-term partnership rather than short-term gain. He is always available when you need his advice and he is always ready to offer them. I am glad to have known Francis and have him as my adviser.”

    Lim Liong Gei (LG)

  • “Francis is a dedicated mentor and inspiring leader to his team of financial consultants at Praxis group. In the 15 years that I've know Francis in Financial Alliance, he is someone I look up to as an experienced veteran in the industry and a very nice person to work with. ”

    Jonathan Low

  • “Francis has been an inspirational leader of our team at Financial Alliance. His down-to-earth client-first philosophy truly resonates with us at Praxis group. I am really grateful to have Francis as my mentor as I made a mid-career switch to the financial advisory industry last year. He gives me ample room to grow and explore, and at the same time, freely provides guidance to help me remain on track. I highly recommend others who are keen to explore this sunrise industry to get in touch with Francis, especially if you wish to make a lasting difference in your clients' lives! ”

    Norman Ngai

Learn more about Francis Hoan

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

financial alliance logo

A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Francis Hoan

An in-depth insurance portfolio review with Francis Hoan could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.