Life is all about choices.

Empower yourself with
choices that matter.
Choose quality.

Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative

Tan Wee Cher

Financial Advisory Manager

Financial Alliance Quality Class (FAQC) is a broad-based award that recognises excellence in financial advice, professional standards and conduct that is the best interest of clients.

About Tan Wee Cher

As an independent financial advisor with over 15 years of experience, I help businesses protect what they’ve built and unlock what’s next. I specialize in strategic insurance planning—covering commercial liability, marine cargo, fleet, and indemnity risks—with a track record of lowering costs while elevating coverage.

But I don’t stop at protection. I also connect businesses. Through my BizConnect network, I’ve facilitated collaborations across industries, helping clients not only safeguard their operations but expand them.

To date, I’ve supported over 150 companies in the logistics and manufacturing sectors, delivering:

Average insurance cost savings of 18%
Over $5 million in successful claims
Seamless risk management solutions that grow with your business

If you're looking for tailored advice, trusted protection, and meaningful connections that drive results—let’s talk.

Contact me today or book an appointment with me:
Wee Cher (weecher@fapl.sg or +65 9711 0856)

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

A track record of quality service

with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers

36 General Insurance Partners

11 Investment Platforms

16 Financial Institutions

9 Estate Planning Companies

70 Asset Management Firms

#ChooseQuality with Tan Wee Cher

An in-depth insurance portfolio review with Tan Wee Cher could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.