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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


WONG KAI LEONG (黄启良)

Financial Advisory Manager

About WONG KAI LEONG (黄启良)

Kai Leong graduated from Nanyang Technological University (NTU) with honours in the Bachelor of Business Studies in 1998 and has over 20 years experience in the financial services industry.

Prior to joining Financial Alliance in 2016, he was a Senior Financial Consultant at Professional Investment Advisory Services Pte Ltd (PIAS).

He was also the head of the Group & General Insurance Department at New Independent Pte Ltd from 2005. He oversaw the company’s growth in the areas of Employee Managed Healthcare Schemes, Business and Commercial Insurance, Individual Non-Life Insurance, as well as staff training in these areas.

He was a Personal Banker with United Overseas Bank from 1999 to 2002, and has gained extensive experience in the areas of Mortgage & Credit, Investments, and Insurance Advisory work.

His mission is to consistently add value to his clients by providing honest, transparent & professional advice. He cares for all his clients and endeavours to form lifetime relationships built on the foundations of trust, integrity and professionalism.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.