Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.


clients and growing


financial adviser representatives


years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works

The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative

Adrian Chen 陈俊竹

Financial Advisory Manager

About Adrian Chen 陈俊竹

I'm Adrian, and I'm thrilled to connect with you in the realm of personal finance and wealth management. As a dedicated financial coach, I am passionate about helping individuals like you gain control of their financial lives and achieve long-lasting prosperity.

For over a decade, I have been honing my skills as a financial coach, specialising in three key areas of planning:

1️⃣ Financial Planning: I work closely with my clients to create personalised financial road maps that align with their unique aspirations. Together, we identify short and long-term goals, analyse current financial situations, and devise comprehensive strategies to achieve those objectives. Whether it's building an emergency fund, tackling debt, or planning for retirement, I provide tailored guidance every step of the way.

2️⃣ Wealth Management: I believe that wealth is not just about accumulating money; it's about making informed decisions to grow and protect it. I assist individuals in optimising their investment portfolios, utilizing low-risk investment strategies to generate income or long-term growth. By leveraging my expertise in wealth management, I empower my clients to make sound financial choices and navigate the ever-changing financial landscape confidently.

3️⃣ Goal Setting: One of the keys to financial success is setting clear, measurable goals. Together, we'll uncover your aspirations and dreams, and I'll help you craft achievable objectives that align with your values. Through regular progress assessments and adjustments, I ensure that you stay motivated and on track to attain your financial milestones.

🔑 How I Add Value: ✔️ Empower individuals to take control of their financial future ✔️ Provide personalised guidance tailored to individual needs ✔️ Equip clients with the knowledge and tools for financial success ✔️ Foster long-term relationships based on trust and open communication

I firmly believe that financial well-being is within reach for everyone, regardless of their background or current circumstances. My friendly and approachable coaching style creates a safe and non-judgmental space where clients can openly discuss their financial concerns and aspirations. Together, we'll turn your financial dreams into achievable realities.

If you're seeking a dedicated financial coach who can guide you through the complexities of financial planning, wealth management, goal setting, low-risk investment, medical coverage for pre-existing conditions, and estate planning, let's connect! Feel free to reach out, and let's start the journey towards financial freedom together.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at to find out how our independent financial advice would benefit you.

#ChooseIndependent with Adrian Chen 陈俊竹

An in-depth insurance portfolio review with Adrian Chen 陈俊竹 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.