Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Muhammad Asyraf Bin Azmi

Consultant, Financial Alliance

About Muhammad Asyraf Bin Azmi

Asyraf is currently active in the financial industry. He is from Financial Alliance managing investment and insurance portfolios.

Formerly a frontline section commander from SCDF during his NS days. He developed a sense of nobility after responding to numerous real life incidents. This was the triggering point as he kept asking what happened to the patient as well as their dependents once he/she was saved or even can’t be saved. What is the next step?

He believes that while pursuing for financial security in exchange for peace and fulfilment can be achieved without one needing to to work till die.

In reality however, he helps his clients sleep well at night, knowing they’re financially ready for anything life throws at them. These days instead of putting out physical fires , Asyraf is helping clients to avoid or putting out financial fire in their lives. His passion is help them achieve their “FIRE” ( Financial Independence, Retire Early)

Firmly committed to financial growth and security, Asyraf offers an uncompromising standard of financial advice.

He strongly believes that financial literacy is a critical life skill no matter how cash rich you are or how many types of multiple income you can generate.

Though just reached a quarter of the millennia. He slowly assumes the role as a breadwinner to his dad. Although he comes from a different angle to understand the struggle everyone goes through, with the financial challenges everyone faces! He believes the 2 cents may play a huge role to be the deciding factor in providing assurance to the people from being financially-challenged to become financially secure no matter which life stage the client is at.

An adrenaline junkie as well as an avid fitness freak.  He seems to gain satisfaction through sweating it out as after all health is wealth.

“The greatest wealth is health, that is why it is first”

CLICK HERE: https://aman-amanah.com/

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Muhammad Asyraf Bin Azmi

An in-depth insurance portfolio review with Muhammad Asyraf Bin Azmi could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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