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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
I have always believed in the power of caring for others and going above and beyond to help them. The phrase "Do small things with great love" has always resonated with me, and I strive to make a positive impact on others' lives in any way possible. As a financial advisor, I have the opportunity to make a significant difference in people's lives by helping them plan for their present and future financial needs, whether that means achieving financial goals or attaining the freedom that financial security brings.
With over a decade of extensive experience in the financial industry, my primary focus has always been on providing compassionate, high-quality service to my clients. I believe that listening is an essential skill, and I take the time to get to know my clients to be a dedicated partner on their journey to financial freedom.
We live in a constantly changing world, where regulations and financial products evolve over time, increasing the complexity of the financial landscape. However, I strive to simplify financial products and concepts for my clients, enabling them to make informed decisions.
I understand that every individual has unique financial needs, and there is no one-size-fits-all approach to financial planning. Therefore, I listen carefully to my clients' needs and concerns to find the right solutions that are suitable for them and their loved ones. You can trust me to guide you on your journey to financial freedom with integrity, honesty, and personalised service.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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