Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.


clients and growing


financial adviser representatives


years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works

The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative

朱 致 陇 | チュー・トミー

Associate Director, Financial Advisory Group

朱 致 陇 | チュー・トミー

Since young, the dream of being a medical doctor has always been in my heart and following closely to my Secondary School mottoes – Courtesy, Righteousness, Integrity, Sense of Shame, Loyalty, Filial Piety, Humanity and Love, that mould my principles and attitude in life. However, life was endless challenge to me. Starting from my late elder brother going through 9 yrs of kidney failure then passing on at age or 30, then my beloved late maternal grandmother who struggled through 20 tormenting years of renal dialysis. In between was my mother who suffered 2 episodes of cancer and father’s business gotten into severe problems. Just like what the wise man’s words, if it did not kill you, it only make you stronger – exactly how I reminded myself to stay positive and engrained in myself that Integrity and Humanity are important aspects I hold tightly in my life along with other 6 values.

Initially, I was an Engineer in a Japanese Company and then after 13 months, I started my career in Financial Services with the objective of being a Financial Planner, instead of just being an Insurance Sales Agent.

I finally got my chance to walk away from the Insurance Industry when I was licensed by MAS to be a Financial Adviser Representative with Financial Alliance, Singapore’s largest Independent Financial Adviser (“IFA”). Now, I can truly render unbiased and genuine financial advice to my clients, friends and their loved ones.

In 2007, I met my mentor. He taught me what is true and genuine Client-Centric Financial Planning. I spent almost 7 years mastering this approach. With my wonderful mentor, I finally learned to be who I have always wanted to be – a Client-Centric Financial Planner.

“Sincere”, “Genuine”, “Honest” and “Helpful” are the common feedback I get from my friends after they have met up with me and later, engage my services to assist them in their Financial Well Being.

With the support of Singapore’s largest IFA Firm, I am able to provide the most comprehensive Financial Services catered to the needs of today’s consumers.

We work with Banks, Insurance Product Manufacturers, Wills & Trusts Companies, Fund Managers and Investment Platforms to address your various concerns throughout your life journey.

We do not replace your lawyer, accountant or anyone else. Instead, we work with them and ensure proper integration of your financial plans.

For a NON-Obligatory Exploratory Discussion (ED), do contact me at

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at to find out how our independent financial advice would benefit you.

#ChooseIndependent with CHU C. L. TOMMY
朱 致 陇 | チュー・トミー

An in-depth insurance portfolio review with CHU C. L. TOMMY
朱 致 陇 | チュー・トミー could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.