Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.


clients and growing


financial adviser representatives


years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works

The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Meet Your #ChooseIndependent
Financial Adviser Representative


INDEPENDENT Financial Advisor Rep


I thought I am doing well with my finances. Afterall, I promptly clear my credit card bills, have my savings and can afford for family trips from time to time.

I thought I have my life as planned. Afterall, I am healthy, doing well at work and have a happy family with 3 children.

I have been busy living day-by-day replying emails and nurturing my little ones that sleep is a luxury for me.

Until one day, I have to give up my career at my peak (see photo gallery below). Not being able to work and seeing my savings depleting is actually very scary, it kills my self-esteem.

Things changed when I chanced upon ethical FUTURE PLANNING (see Specialties tab) and realized the importance of FINANCIAL HEALTH CHECK?. All along, I thought I am doing well as I’ve got insurance and CPF. But the fact is, I DONT KNOW WHAT I REALLY HAVE??‍♀️, and that Insurance does not equates to Financial Planning.

Now, with a roadmap, that shines clarity to my future, sets my heart at ease that I’ll be able to see my 3 children through their milestones and I look forward to enjoy the sunset scene, sipping orange juice at Sentosa bench during my silver years.


May I politely ask, do you understand what you really have?

Let’s warm up via an interesting 30 mins complimentary exploratory discussion here.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at to find out how our independent financial advice would benefit you.

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