Discover how independent advice can help you go further and reach your dreams sooner.
Learn More
Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
We understand you have worked hard to accumulate your wealth and will always be looking for responsible ways to build and grow your wealth. We will help you do just that every step of the way!
Achieving your financial goals is not about a hot investment tip or a smart trade. Instead, it requires a disciplined and systematic approach to investing.
Our top priority is to understand you and map out a sound financial plan that you can rely on even when short-term concerns threaten to cloud your judgment.
We will help you keep your financial plan updated, be it for your retirement, funding your children’s education or just simply your lifestyle needs, and reinforce your commitment to build a financially secure future for you and your family.
We believe that no single product can help you achieve the wealth you desire. What we do is to represent you in identifying your exact needs. We then look for “best-of-breed” solutions across a wide range of financial products and services available.
Many of my clients value my commitment and service. Constantly, they grant me referrals to their friends and loved ones. I hope I can be of service to you too.
At this point, you may be thinking of reviewing your financial goals. If that is your intention, please contact me so that I can reach you for a discussion.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
An in-depth insurance portfolio review with Johnny Soo (蘇興鏢) could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.