Independent means

Discover how independent advice can help you go further and reach your dreams sooner.

Learn More

Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
Image
financial alliance logo

Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Meet Your #ChooseIndependent
Financial Adviser Representative


Ong Wen Lin Klaire

Financial Advisory Manager

About Ong Wen Lin Klaire

Klaire Ong is here for you.

In life, there will be many trials and tubulations. As such in order to live each day with purpose and enjoyment. we require Financial Planning on a continuous basis. Hence, it is critical to find the right financial advisor who will illuminate the possibilities of your life, allowing you to forge your path forward.

Just observe the world around us. Covid-19 and Ukraine war were two major disasters that had detrimental effect on the current economy. Therefore, it is essential to have the Financial Adviser who understands and assist you in these difficult times. This way, you will be prepared to face any challenges that come your way.

Why Klaire Ong?
She has more than 23 years of experience as a Personal Financial Advisor. She has been with Financial Alliance Pte Ltd, the largest independence Financial Advisory Firm of Singapore, since 2008. Klaire is a very passionate Personal Financial Advisor that puts her client’s needs as her utmost priority. She strives to find the best financial solution according to her client’s circumstances.

She will form a long-lasting relationship with her clients, prioritizing their well-being over selling her various schemes. Klaire helps her clients to develop their financial aspirations and will assist them, to the fullest of her extent, to accomplish their dreams. With her rich experience and her sincerity, she would suggest personalized and customized solution to her client’s in any stage of their lives.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Ong Wen Lin Klaire

An in-depth insurance portfolio review with Ong Wen Lin Klaire could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



chooseindependent.fa.com.sgchooseindependent.fa.com.sg