Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Meet Your #ChooseIndependent
Financial Adviser Representative


Lawrence Koh, Wealth Optimisation Specialist (ChFC®,IBFA Level 3, ASEP®, AEPP®)

Associate Director

About Lawrence Koh, Wealth Optimisation Specialist (ChFC®,IBFA Level 3, ASEP®, AEPP®)

Working 9 years in the chemical industry both in the process and raw material sales has helped to hone my optimisation and account management skillset and serves me well for the last 12 years in the wealth management arena as financial goals for most people are always limited by their risk profile, available resources and the time left.

I believe earning money is a full time job and wealth optimisation is another full time job so most people who are unsatisfied with their financial outcome is because they are optimising their wealth management on a part time basis.

My existential reason to be in this industry is to help elevate normal household to a million dollar household through my proprietary financial freedom planning practise because a million dollar is merely $50,000 per annum for 20 years and $50,000 per annum shared by you and your spouse is hardly a reasonable living standard let alone 10 or 20 years down the road.

All my clients are responsible people by nature and if you are someone who does not wish to become the financial burden of your love ones or does not wish to be at the mercy of retrenchment, I would love to work with you on how to create your alternative source of passive income.

Motivated caterpillars can never deliver a butterfly outcome. Transformation is key for change. Financial Freedom is made easy if you work with people who know the way, compound with good wealth management habits

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Lawrence Koh, Wealth Optimisation Specialist (ChFC®,IBFA Level 3, ASEP®, AEPP®)

An in-depth insurance portfolio review with Lawrence Koh, Wealth Optimisation Specialist (ChFC®,IBFA Level 3, ASEP®, AEPP®) could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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