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Singapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
I am a chartered accountant by education and a financial consultant by passion. I bring a deep commitment to help busy working professionals to achieve financial freedom to retire early so that you can work for passion rather than money in 10-15 years earlier without the stress of knowing where and how to start.
I spent over 26 years of my career holding finance leadership roles in risk management and financial solutioning. I harness a keen sense of business insight along with an innate sense of empathy to strategize personal financial plans.
I am here for impact and balance: having gone through life’s milestones and a journey of personal growth, I am here to share with you my experience and to support you in your journey towards financial happiness. Today, having authentically helped support, curate and champion ‘financial happiness’ for my clients, I can truly say that this has been my most profound and significant personal re-invention.
All these years, my innate authenticity connecting with people on a deep level have earned me the reputation and credibility as a trusted business finance leader, a Go-To person for advice. Likewise, I want to build trust with you but trust is not going to happen by chance unless I feel and understand your story….so, please reach out to me for a coffee chat to get to know you better.
My Qualification:
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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