Discover how independent advice can help you go further and reach your dreams sooner.
Learn MoreSingapore's largest independent financial advisory firm with more than 20 years of excellence.
Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.
clients and growing
financial adviser representatives
years in business
assets under advice
Trusted by 120k+ Clients in Singapore
The foundation for any customised financial plan is a detailed needs analysis.
Get an accurate snapshot of your financial situation to formulate an appropriate plan.
Gather deep insights backed my experience and data to identify gaps and opportunities.
Receive a personalised action plan based on a suite of comprehensive solutions and services.
Confidently execute your financial plan in a timely and cost-effective manner.
Ensure things are on track while continuing to work towards your long-term goals.
I have over 30 years of experience in the financial services industry, beginning my career with the Insurance Commissioner’s Department of the Monetary Authority of Singapore. I later transitioned to private banking with Merrill Lynch International Bank before joining Financial Alliance as a financial adviser in 2005.
My passion lies in assisting clients with wealth protection, wealth creation, and retirement planning. I prioritize building strong relationships by understanding each client’s unique financial circumstances and needs before offering tailored solutions. The majority of my new clients come from referrals by satisfied clients—a testament to the quality of my advisory services. My diverse clientele ranges from fresh graduates to retirees, including entrepreneurs, bank professionals, fund managers, homemakers, educators, as well as medical and dental specialists.
As part of Singapore’s largest independent financial advisory firm, I have access to an extensive range of financial products and solutions, enabling me to craft personalized strategies for my clients. My commitment is to serve as a trusted and skilled adviser, guiding my clients through their financial journeys and helping them achieve their goals with confidence and peace of mind.
For a 1:1 consultation, please contact me on WHATSAPP.
For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.
A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.
No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.
In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.
As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.
We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.
If impartial financial advice is what you seek, then you should only engage an IFA Firm.
At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.
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