Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Meet Your #ChooseIndependent
Financial Adviser Representative


Surina Zakariah

Senior Consultant

About Surina Zakariah

Do you have trust issues that investment products may be haram? 

Do you need thorough explanation on Islamic principles on insurance and investment products?

And,

Are you concerned that you have not prepared your retirement plan? 

If you have any of the above concerns, I would love to assist and work with you!

Hello and Peace be upon you!

I am Surina and I am a shariah wealth advisor. I am a former MOE teacher for 12 years before finally joining this industry of financial advisory.  What I appreciate most being in this field is that; I get to part of my clients' journey to financial stability and independance.  With the financial products and services I provide, it heartens me to see my clients' savings grow and grow, in line with their future goals.

Why you should invest??

I still remember that a set of roti prata used to cost 80 cents when I was young but is now $2.20.  That's inflation at play and everything will increase in price as time passes by.  The time value of money states that purchasing power of money changes with the passage of time.  So in spending your money, you face INFLATION, on the other hand when you save your money, you may gain a little bit of INTEREST (Riba), which will not keep up with the ever-rising inflation rate.  Ultimately, this is the reason why you need to invest your savings so that it will not lose value due to inflation!  

Plus, if you are a Muslim, savings are zakatable hence you must be savvy to ensure that your investment returns are high enough to enable your savings to pay off zakat and still brings in profits (identifying funds with higher potential return rates).

Want to find out about these shariah compliant investments??

Come, let's have a kopi session soon ya! Click on the Contact button and I will reply to you the soonest I can!!

 

 

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Surina Zakariah

An in-depth insurance portfolio review with Surina Zakariah could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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