Independent means

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Here's What an Independent Financial Adviser Means

In Singapore, the financial services industry is regulared by the Monetary Authority of Singapore. Guidelines governing the use of the designation of 'independent' is contained in publication FAA-G05.
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Introducing Financial Alliance

  • Singapore's largest independent financial advisory firm with more than 20 years of excellence.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Independent by the numbers.

130,000+

clients and growing

400+

financial adviser representatives

20+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

Discover how
#ChooseIndependent
helps you

Trusted by 120k+ Clients in Singapore

Achieve Your Financial Dreams

Start growing your wealth for a better future - without compromising the present.

Attain True Peace of Mind

Optimise your protection policies to get comprehensive coverage you need for the best prices.

Leave a Lasting Legacy

Ensure your assets continue to take care of your loved ones - even if you are no longer around.

How #ChooseIndependent Works


The foundation for any customised financial plan is a detailed needs analysis.

Get an accurate snapshot of your financial situation to formulate an appropriate plan.

Gather deep insights backed my experience and data to identify gaps and opportunities.

Receive a personalised action plan based on a suite of comprehensive solutions and services.

Confidently execute your financial plan in a timely and cost-effective manner.

Ensure things are on track while continuing to work towards your long-term goals.

Meet Your #ChooseIndependent
Financial Adviser Representative


Tea Eng Peng 郑永平

Financial Advisory Director

About Tea Eng Peng 郑永平

Tea Eng Peng 郑永平 is a highly accomplished financial consultant with a proven track record in the financial industry. His extensive expertise has earned him the respect of various media outlets, including 财经追击 Money Week and 早报, where he is a frequent commentator on financial management matters.

Tea Eng Peng specializes in providing bespoke Holistic Financial Planning solutions that cover all aspects of Wealth Management, ranging from investment and insurance products to personalized mortgage loan advice. He also excels in Talent Retention Programs and Pension Plans, collaborating with corporations to deliver Lunch Time Talks and Workshops. His innovative and creative approach has made him a go-to consultant for SME business owners looking for out-of-the-box solutions when designing their Succession or Exit Plans.

With over two decades of experience in the financial industry, Tea Eng Peng has worked for various financial institutions, including an agency, a brokerage firm, a securities firm, and an independent financial advisory firm. He is deeply committed to imparting his skills and knowledge to aspiring individuals who aspire to excel in the financial industry by prioritizing clients' interests.

Tea Eng Peng is a trailblazer in his company, having achieved the highest company ranking within the shortest timeframe. He accomplished this by leveraging his proven 5 Steps Success System to build his team and business from zero income and manpower.

Tea Eng Peng is passionate about leveraging technology to enhance work efficiency. He harnesses the power of the internet and social media to attract the right clients and utilizes phone apps and computer tools to ensure that business is just a click away. His dedication to utilizing the latest technologies ensures that he stays at the forefront of the industry, providing the highest level of service to his clients.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.

#ChooseIndependent with Tea Eng Peng 郑永平

An in-depth insurance portfolio review with Tea Eng Peng 郑永平 could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.



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