AIA Centurion PA

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Comprehensive Protection for Physical and Mental Health

 

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Need Advice?

Meet Your #ChooseIndependent
Financial Adviser Representative


Melissa Neo KH 梁巧芬

Senior Financial Advisory Manager

About Melissa Neo KH 梁巧芬

I have been in the financial services industry for over 30 years, starting my career with the Insurance Commissioner’s Department of the Monetary Authority of Singapore. I later became a private banker with Merrill Lynch International Bank before joining Financial Alliance  as a financial adviser in 2005.

My passion is helping clients with their wealth protection, wealth creation and retirement funding needs. I believe in building strong relationships with my clients and taking the time to understand their financial situations and specific needs before offering tailored solutions. Referrals from satisfied clients make up the majority of my new clients, which I take as a testament to my professional advisory services. I have a diverse client base, ranging from fresh graduates to retirees, and including homemakers, entrepreneurs, fund managers, teachers, banking personnel, as well as medical and dental professionals.

With the largest independent financial advisory firm in Singapore supporting me,  I have access to a wide range of financial products and solutions to tailor suitable solutions for my clients. I am committed to being a trusted and competent adviser, dedicated to helping my clients navigate their financial journeys and achieve their financial goals with confidence and peace of mind.

For a 1:1 consultation, please contact me on WHATSAPP.

Frequently Asked Questions

For “INDEPENDENT” Financial Advisory firms such as Financial Alliance, its financial advice must be free from the undue influence of higher remuneration and/or meeting sales quotas. In other words, financial advice from Financial Alliance is given solely in clients’ interests.

A financial advisory (FA) firm wishing to use the word “INDEPENDENT” – as Financial Alliance does – must fulfill the conditions laid down by Monetary Authority of Singapore (MAS) at all times.

No, the mere fact that a FA Firm can sell the products from more than one insurer or business partner does not mean that the FA Firm is “independent”.

In Singapore, only a handful are “Independent Financial Advisory Firms” because only a few are able to ensure that the financial advice given is free from the undue financial influence.

As there is no such thing as an “Independent Financial Adviser” license in Singapore, IFA Firms are, in essence, “Financial Adviser” license holders who offer financial advice while being free from undue influence.

We have your best interest at heart and will leave you to make your decision. We only ask that, when you deal with a FA Firm, you find out for yourself if it is truly an IFA Firm or a FA Firm.

If impartial financial advice is what you seek, then you should only engage an IFA Firm.

At Financial Alliance, we are dedicated to offering our clients independent financial advice. Please feel free to contact us at feedback@fa.com.sg to find out how our independent financial advice would benefit you.