Life is all about choices.

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Discover how quality advice can help you go further and reach your dreams sooner.

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Need Advice?

Meet Your #ChooseQuality
Financial Adviser Representative


Christine Chong

Senior Financial Advisory Consultant

About Christine Chong

I have always believed in the power of caring for others and going above and beyond to help them. The phrase "Do small things with great love" has always resonated with me, and I strive to make a positive impact on others' lives in any way possible. As a financial advisor, I have the opportunity to make a significant difference in people's lives by helping them plan for their present and future financial needs, whether that means achieving financial goals or attaining the freedom that financial security brings.

With over a decade of extensive experience in the financial industry, my primary focus has always been on providing compassionate, high-quality service to my clients. I believe that listening is an essential skill, and I take the time to get to know my clients to be a dedicated partner on their journey to financial freedom.

We live in a constantly changing world, where regulations and financial products evolve over time, increasing the complexity of the financial landscape. However, I strive to simplify financial products and concepts for my clients, enabling them to make informed decisions.

I understand that every individual has unique financial needs, and there is no one-size-fits-all approach to financial planning. Therefore, I listen carefully to my clients' needs and concerns to find the right solutions that are suitable for them and their loved ones. You can trust me to guide you on your journey to financial freedom with integrity, honesty, and personalised service.

Discover how
#ChooseQuality
benefits you

Trusted by 120k+ Clients in Singapore

Choose a Solid Track Record

With more than 23 years in Singapore, we are a trusted and proven partner to journey with you.

Choose Comprehensive Solutions

With a portfolio of more than dozens of insurers and fund houses, we implement the best solutions for you.

Choose Trusted Advice

Our representatives are backed by wealth management teams, proprietary tools, and marketing support.

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A track record of quality service

  • with more than 23 years of excellence , Financial Alliance is Singapore's leading financial advisory firm.

  • Financial Alliance is a leader in providing wealth advisory services to individuals and corporates alike, including private wealth advisory, Islamic wealth advisory and fee-based advisory.

Quality by the numbers.

130,000+

clients and growing

450+

financial adviser representatives

23+

years in business

$1 billion+

assets under advice

Extensive Network of Business Partners

17 Life Insurers
36 General Insurance Partners
11 Investment Platforms
16 Financial Institutions
9 Estate Planning Companies
70 Asset Management Firms

#ChooseQuality with Christine Chong

An in-depth insurance portfolio review with Christine Chong could save you money as you spend less for the same coverage, or allow you to be better protected without spending a cent more.